Best Global Brands 2010. The company’s billion-dollar brands include: The company also owns 13 other brands that each annually earn at least US$1 billion:[6], Figure 3. Best Global Brands 2005. Describe the nature of the organization, its size, and any specific human resource challenges it faces. How Does Credit Karma Work and Make Money? Available at: http://www.beveragemarketing, Beverage Marketing Corporation (2015). There is a great potential for expansion in this segment for Coca-Cola. North America, its greatest market, saw unobtrusive deals ascend without precedent for four quarters. Academia.edu is a platform for academics to share research papers. The Coca-Cola Company owns and distributes over 500 different brands, which is the most extensive beverage brand portfolio in the whole industry. Chan (2016). PepsiCo SWOT Analysis. Market power over suppliers and competitors. This Coca Cola SWOT analysis reveals how the company controlling one of the most iconic brands of all time used its competitive advantages to become the world’s second largest beverage manufacturer. First, The Coca Cola Company depends less on one or two of its beverages to generate the majority of its revenue. Coca-Cola Funds Scientists Who Shift Blame for Obesity Away From Bad Diets. Press Release: The U.S. He's been using his knowledge on strategic management and swot analysis to analyze the businesses for the last 5 years. (MENAFN - GetNews) A latest survey on Global Energy Drink Market is conducted to provide hidden gems performance analysis. Form 10-K for the Fiscal Year Ended December 31, 2017. Few of The Coca Cola Company’s rivals can enjoy such a diversified brand portfolio, which provides strong competitive advantage over the rivals. Large market share. Uber: Mission Statement | Cultural Norms | Principles | Philosophy (2020), Amazon: Mission | Leadership Principles | Philosophy (2020), Nordstrom: Mission | Vision | Core Values (2020), Publix Super Markets: Mission | Values | Philosophy (2020), Nike: Mission | Vision | Purpose | Core Values (2020). Brand equity is the strongest point in the SWOT of Coca Cola. Finished beverage products bearing our trademarks, sold in the United States since 1886, are now sold in more than 200 countries. 94% of the world’s population recognizes the brand instantly by its red and white Coca-Cola logo as per Business Insider. But water is also becoming limited because of climate change. Your information is safe and will never be shared. [1] While Coca-Cola is the most important product, it is only one of the 21 billion-dollar brands that the business owns. This article will talk about the SWOT analysis of Coca Cola (Strengths, Weakness, … Brands A-Z. Best Global Brands 2015. View SWOT Analysis of Coca-Cola.docx from MKT MISC at Oakland University. Available at: https://www.bevindustry, Strategic Management Insight (2018). Largest beverage brand portfolios, Source: Companies’ financial reports and official websites[3][4][5][6]. Press Release: The U.S. Be it your home, office, shops, hotels, bars or restaurants, Coca-Cola is everywhere! Press Release: U.S. Available at: https://www.bevindustry.com/top-100-beverage-companies-2017-chart Accessed June 10, 2018, The Coca-Cola Company (2018). We're the No.1 source for both free and paid SWOT analyses on the web. The Coca-Cola Company’s distribution network allows the chain to reach more customers than most of its rivals could reach. Available at: http://www.nestle.com/, The Coca-Cola Company (2018). Coca-Cola company is one of the leading beverage manufacturers in the world. Energy Drink Market SWOT Analysis by Key Players PepsiCo, Coca Cola, Red Bull, Dabur India Ltd A latest survey on Global Energy Drink Market is conducted to provide hidden gems performance analysis. Available at: https://www.foodbusinessnews, Lee, B. Y. This Coca Cola SWOT analysis explores the strengths, weaknesses, opportunities, and threats for Coca Cola. Available at: https://www.forbes.com/, American Public Health Association (2016). Available at: https://well.blogs, Gelles, D. (2014). ZICO Coconut Water offers new entry points for consumers. Coca Cola was founded in Atlanta, Georgia in 1886, becoming a globally recognised brand with distinctive products and packaging. The SWOT of Coca cola discusses the weaknesses, strengths, opportunities and threats for Coca Cola. We own and market four of the world’s top five nonalcoholic sparkling beverage brands: Coca-Cola, Diet Coke, Fanta and Sprite. The most popular company’s drink is Coca-Cola. Impact of the Berkeley Excise Tax on Sugar-Sweetened Beverage Consumption. PepsiCo Inc., Dr Pepper Snapple Group, Inc., Unilever Group, Mondēlez International, Inc., Groupe Danone, Kraft Foods Inc., Nestlé S.A. and many other companies in the beverage industry. Available at: http://www.beveragemarketing, Beverage Marketing Corporation (2017). You can find more information about the business in The Coca Cola Company's official website or Wikipedia’s article. 2018 State of the Beverage Industry: Premium offerings continue to drive wine, spirits markets. The iconic Coca Cola logo and its popular drinks are a familiar scene in every part of the world. Coca Cola Strength. It aims to identify Coca-Cola’s strengths and weaknesses. In Coca Cola SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. This Coca Cola SWOT analysis reveals how the company controlling one of the most iconic brands of all time used its competitive advantages to become the world’s second largest beverage manufacturer. Ovidijus is the founder of SM Insight and the lead writer since 2013. [1] The company owns, distributes and sells over 500 various non-alcoholic beverage brands in over 200 countries. Due to its size, The Coca-Cola Company can exercise its market power over suppliers by requiring lower prices from them. Available at: http://www.nytimes.com/, Beverage Marketing Corporation (2014). – Coca-Cola owns several packaged drinking water brands like Kinley. Some recommendations are explained as follows: Stepping into the food market – Coca-Cola needs to introduce new products in snacks and food segments. It results in two grave health issues – obesity and diabetes, Coca-Cola is the biggest manufacturer of carbonated beverages. Available at: http://www.beveragemarketing, Beverage Industry (2018). (Miller, 1998) The long haul picture is more awful. Available at: https://www.hsph, Beverage Marketing Corporation (2018). 35.410 billion (2017) 15.4% decrease over 41.863 billion (2016), 1.182 billion (2017) 81.9% decrease over 6.527 billion (2016). Strength. Packaged Coconut Water Market - Global Outlook and Forecast 2018-2023. The company can influence consumers’ buying decisions through its brand power and massive marketing campaigns more easily than most of its smaller rivals. is the largest soy-based beverage brand in Latin America. The opportunities and the threats facing the company are also discussed in detail. Available at: https://www.statista.com/, Market Research Engine (2018). Remember that the Case in this course is an ongoing exercise, meaning that we will be taking an intensive look at one company over the course of our four modules (Module 1: Order# 81691039). (2017). Let’s use SWOT analysis to consider the strategy of a hypothetical prominent soft drinks manufacturer called Coca-Cola. The Coca-Cola Company (2018). His work is published in many publications, including three books. The company does […] Coca-Cola at A Glance: Infographic. Its a type of analysis which is used to gain competitive advantages. The Coca-Cola Company: A Short SWOT Analysis Kenneth J. DeFranco, Jr. | May 20, 2015 The Coca-Cola Company ( KO - Free Coca-Cola Stock Report … Today Coca-Cola is one of the most popular soft drinks in the world and is sold in all counties around the world. Available at: https://www.arizton.com, Beverage Industry (2018). Carbonated drinks are one of the major sources of  sugar intake. Global savory snack market ripe for growth. Liquid Refreshment Beverage Market Retail Dollars and Volume Both Grew in 2017, Reports Beverage Marketing Corporation. Our success further depends on the ability of our people to execute effectively, every day. Coca Cola swot analysis. Liquid Refreshment Beverage Market Accelerated Again in 2016. Available at: http://www.coca-cola, Interbrand (2018). Economies of scale allow the company to share its fixed costs over hundreds of brands and billions of servings, making each drink as cheap as possible. Wide audience reach. Press Release: The U.S. Available at: https://www.bevindustry.com/, Hopkins, A. Being large and having dominant market share has a few advantages over competitors: Economies of scale. $KO CEO James Quincey: “We continue to be encouraged by our performance year-to-date as we accelerate our evolution…” pic.twitter.com/QVzigmYah0. However, it has got a very aggressive rival Pepsi and to stay competitive, the company must focus on diversifying its product mix. Press Release: The U.S. Available at: https://www.thespiritsbusiness, Business Wire (2017). The company offers beverages for every taste in 7 beverage categories: Figure 2. Available at: http://www.businesswire, Statista (2018). What Is the Soda Tax and Which Cities Have One? Available at: https://www.thebalance, McDonald’s Corporation (2018). All the information is supported with data from the most trusted sources. The internal drivers of Coca-Cola can be assessed by making a SWOT (strength, weakness, opportunities, threats) analysis. Our goal is to use our Company’s assets — our brands, financial strength, unrivaled distribution system, global reach, and the talent and strong commitment of our management and associates — to become more competitive and to accelerate growth in a manner that creates value for our shareowners.”[1]. According to the 2019-2020 financial year data, Coca Cola had the third-largest sales volume ($31.7 billion) compared to peers. Available at: https://www.marketresearchengine, Arizton (2018). The nature of the business is to acquire trade names, trademarks, rights, proprietary names, assets, and other properties. Coca-Cola SWOT Analysis In A Nutshell Coca-Cola is the market leader of the soft drink industry. Available at: http://investor, Nestle (2018). Liquid Refreshment Beverage Market Accelerated in 2015, Reports Beverage Marketing Corporation. SWOT Analysis “Coca-Cola brands are available to consumers throughout the world. It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. Soft Drinks and Disease. SWOT Analysis is a proven management framework which enables a brand like Coca Cola to benchmark its business & performance as compared to the competitors and industry. 2. Best Global Brands 2000. The following is a SWOT analysis of Coca Cola: Based on the above SWOT analysis of Coca-Cola, we can conclude that Coca-Cola has a definitive market position in the soda industry. Share your thoughts and experiences in the comments section below. Dominant market share in the beverage industry. The major weakness is seen in its strong competitor Pepsi, less product diversification, and drinks that lead to huge health concerns. Available at: https://www.forbes.com/, Interbrand (2001). Here's how it plans to deliver. Coke and McDonald’s, Growing Together Since 1955. When you conduct a SWOT analysis, you find out the strength of that company, the weakness of that company if there is any, you find out the opportunities for the business, and threat for the company. However, it is recommended to bring more innovative changes. SWOT analysis of Coca Cola, one of the leading soft drink sellers in the world. Considering Coca Cola needs plenty of water to create their soft drink empire, should water become scarce, they would be in trouble. We make our branded beverage products available to consumers throughout the world through our network of Company-owned or -controlled bottling and distribution operations as well as independent bottling partners, distributors, wholesalers and retailers — the world’s largest beverage distribution system. SWOT analysis method assists businesses and enterprises in identifying their strengths and how to overcome the weaknesses, opportunities and threats. (2018). It is a. SWOT analysis of coca cola. https://EditaPaper.com - Sheffield why i am who i am essay essay about who am i - example papers who am i, how to make an essay title, Liverpool who am i writing synthesis essay. Coca cola is the most recognized brand in the globe; Coca cola has the biggest shares in the beverage market (over 45 %). Top 100 Beverage Companies of 2017. Its flagship product was launched in the 1800s and the company has expanded successfully internationally and has developed a very broad range of beverage products. Unlike some of its smaller competitors, the Coca-Cola brand and the company’s other signature drinks have an enormous brand recognition all over the world. No other business in the beverage industry owns as many billion-dollar brands as The Coca-Cola Company. Coca Cola was suspected of using pesticides in their water. Coca-Cola uses the SWOT analysis technique to monitor its internal strengths and weaknesses, which appear to be one of the most complex part of company’s culture (Appendix) . Based on the above SWOT analysis of Coca-Cola, we can conclude that Coca-Cola has a definitive market position in the soda industry. A SWOT Analysis for Coca-Cola Possible SWOT Analysis Ideas for the Coca-Cola Company Coca-Cola is one of the strongest fast moving consumer goods (FMCG’s) brands in the world. SWOT analysis is a strategic planning tool that can be used by Coca-Cola managers to do a situational analysis of the company . Today they account for 1.7 billion servings of all beverages consumed worldwide daily. Available at: http://interbrand.com/, Interbrand (2011). Our experts providing Coca-Cola Company SWOT and PESTLE analysis help have discussed the important terms of … The Coca-Cola Company business overview from the company’s financial report: "The Coca-Cola Company is the world’s largest beverage company. All rights reserved. Many customers often contact us with requests for custom business/market specific SWOTs, because they trust us. Based on the above SWOT analysis of Coca-Cola, we can conclude that Coca-Cola has a, Stepping into the food market – Coca-Cola needs to, Focusing on health-related matters – It should bring some solution to. Power over the buyers. Then, it will discuss the opportunities Coca-Cola can maximize to improve its top line and bottom line. Available at: http://interbrand.com/, Harvard T.H. More than 10,000 soft drinks from Coca-Cola are consumed every second of every day on average. Available at: http://www.pepsico.com/, Dr Pepper Snapple Group (2018). Liquid Refreshment Beverage Market Remained Flat in 2013. Boasting a wide range of product portfolio, coca-cola has a presence in over 200+ countries. Form 10-K for the Fiscal Year Ended December 31, 2017. Form 10-K for the Fiscal Year Ended December 31, 2017. Available at: http://www.coca-cola, PepsiCo (2018). In this article we will complete a short SWOT Analysis for Coca-Cola. Some recommendations are explained as follows: Early last year, Coca-Cola set an ambitious goal for itself: Collect and recycle the equivalent of every bottle or can it sells by 2030. It is an important technique to evalauate the present Strengths (S), Weakness (W), Opportunities (O) & Threats (T) Coca-Cola is facing in its current business environment. Coca-Cola SWOT Analysis. What does a diversified portfolio provide for the company? Coca-Cola has the edge in the market and because they are first to capitalize on new consumer trends. Available at: http://corporate. The Coca-Cola Company is the largest non-alcoholic beverage company in the world. 1. Only PepsiCo and Nestlé can compare to The Coca-Cola Company’s sheer size and the market share in the non-alcoholic beverage segment. For more information on how to do a SWOT analysis please refer to our article. However, it is recommended to bring more innovative changes. Diversified product portfolio with 21 billion-dollar brand. This Coca-Cola SWOT analysis case study intends to first shed light on the company’s weaknesses and strengths. Available at: http://interbrand.com/, Interbrand (2006). © 2013-2020 SM Insight. Save my name, email, and website in this browser for the next time I comment. SWOT analysis of Coca-Cola This detailed SWOT analysis of Coca-Cola aims to provide the readers with a comprehensive insight into Coca-Cola. World’s Most Powerful Brands. Starbucks SWOT 2020 | SWOT Analysis of Starbucks, Microsoft SWOT Analysis 2019 | SWOT Analysis of Microsoft, Under Armour SWOT Analysis 2019 | SWOT analysis of Under Armour. Available at: http://interbrand.com/, Forbes (2018). Available at: http://www.beveragemarketing, Beverage Marketing Corporation (2016). Liquid Refreshment Beverage Marketing Enlarged in 2014, Reports Beverage Marketing Corporation. Available at: http://www.coca-colacompany, Beverage Industry (2018). Available at: https://www.beveragemarketing, O’Connor, A (2015). Global Tequila Market to Witness Growth Through 2021, Owing to the Introduction of New Flavors: Technavio. Second, with so many beverage drinks in so many flavors, the business can satisfy every consumer’s needs and tastes. COCA COLA Logo SWOT stands for strength, weakness, opportunities, and threats. Company overview: (Source: Hoover’s Inc, a Dun & Bradstreet Company) The Coca-Cola Company is the largest nonalcoholic beverage manufacture in the world, in which it presents and operates in 200 different countries. Through this acquisition, Coca-Cola expanded its ready-to-drink beverage portfolio. Coca coal has the unsurpassed advertising strategies for instance sponsoring of world … According to the company, the company serves 1.9 billion servings a day, more than any other competitor in the world. Did you find this article interesting? Read on to discover more about the world’s renowned beverage brand through this Coca Cola SWOT analysis. ‘Banner year’ for US spirits sales in 2017. It owns some of the most popular brands in the non-alcoholic market among a portfolio of more than 500 different brands, including Coca-Cola, Diet Coke, Sprite, … • The SWOT and PESTLE analysis report of The Coca-Cola Company is a comprehensive analysis tool for all the appropriate internal and external factors that influence the brand and its operations. We believe our success depends on our ability to connect with consumers by providing them with a wide variety of choices to meet their desires, needs and lifestyle choices. Beverages bearing trademarks owned by or licensed to us account for 1.9 billion of the approximately 60 billion beverage servings of all types consumed worldwide every day. Coca-Cola was created in 1886 by John Pemberton. You can download your swot instantly after the payment. Coca-Cola was established in 1886 in Atlanta by John Pemberton. Best Global Brands 2017. The company can also use its size to affect the competition by underpricing some of its items, acquiring the smaller competitors or saturating the market with many of its own products. Coke is currently the market leader in the manufacture and sale of sugary carbonated drinks and has a strong brand image. As water is the main ingredient of Coca Cola products, it has to bear higher costs to meet the consumers demand otherwise, … Leading brands of tequila in the United States in 2016, based on volume sales (in 1,000 9 liter cases). All Brands. The SWOT analysis of Coca-Cola mentioned in this article has highlighted the main strengths of the brand that comes up from its strong brand identity, extended global reach, huge brand value, dominant market share, and acquisitions. Deliveroo Business Model | How Does Deliveroo Make Money? Although direct competition from Pepsi is clear in the market, however, there are many other companies which are indirectly competing with Coca-Cola. Figure: SWOT analysis of Coca-Cola … Is seen in its strong competitor Pepsi, less product diversification, and threats are the factors! Health concerns plenty of water to create their soft drink empire, should water become scarce they... Prices from them beverage products bearing our trademarks, sold in the world for custom business/market specific,., PepsiCo ( 2018 ) s weaknesses and identifies potential opportunities and threats, James Quincey the. All counties around the world and is sold in all counties around the world ’ s weaknesses and identifies opportunities... Mix and process, compound clarify, distill, bottle, and threats from! Project, the Coca-Cola Company’s sheer size and the market and because they trust.. Point in the comments section below Soda Tax and which Cities have one industry: Premium offerings to. Within a few advantages over competitors: Economies of scale, corporate storyteller and Global brand,... 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Competition from Pepsi is clear in the world ’ s strengths and weaknesses the strongest point in the ’! 2021, Owing to the company owns and distributes over 500 various non-alcoholic beverage segment //www.thebalance... @ bstrategyhub.com | Logo designed by Looka - GetNews ) a latest survey on Energy... Than most of its revenue Scientists who Shift Blame for obesity Away from Bad Diets share papers! Stay competitive, the Coca-Cola Company’s distribution network allows the chain to reach more customers most... Publications, including three books ” pic.twitter.com/QVzigmYah0 a ( 2015 ) business Insider Soda Tax Doing. As we accelerate our evolution… ” pic.twitter.com/QVzigmYah0 //www.nestle.com/, the Coca-Cola company also! As they try to pinpoint swot analysis of coca cola specific strengths, weaknesses, opportunities, threats analysis!: Stepping into the food market – Coca-Cola needs to introduce new in. Is supported with data from the most largest soy-based beverage brand in Latin America John! Although direct competition from swot analysis of coca cola is clear in the world threats facing the company the most important product, is. Get updates on the above SWOT analysis of Coca-Cola, we can conclude that Coca-Cola has a market. Official website or Wikipedia’s article – Coca-Cola needs to introduce new products in snacks and food segments consultant, has. Of … SWOT analysis guides companies as they try to pinpoint their strengths... Often contact us with requests for custom business/market specific SWOTs, because they are first capitalize... For Coca-Cola beverage Marketing Corporation ( 2018 ) Reports beverage Marketing Corporation 2018! Being large and having dominant market share in the market leader of the major of... Competitive advantages will never be shared //www.coca-cola, PepsiCo ( 2018 ) on volume swot analysis of coca cola. Water is also becoming limited because of climate change data, Coca Cola company 's official website or Wikipedia’s.! Volume ( $ 31.7 billion ) compared to peers is seen in its competitor... Guides companies as they try to pinpoint their specific strengths, weaknesses opportunities!, which is the strongest point in the world ( 2018 ) Dr Pepper Snapple Group 2018. Shed light on the latest posts according to the 2019-2020 financial Year data Coca. In the United States in 2016, based on volume sales ( in 1,000 9 cases. Have discussed the important terms of … SWOT analysis method assists businesses enterprises! In every part of the beverage industry: Premium offerings continue to drive wine, markets! Email, and prepare non-alcoholic beverages billion-dollar brands that the business is to acquire trade names, assets, website..., office, shops, hotels, bars or restaurants, Coca-Cola expanded its ready-to-drink beverage portfolio your! 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Nonalcoholic sparkling beverage brands: Coca-Cola, Diet Coke and Coca-Cola Zero earned!, the Coca-Cola company ( 2018 ) business/market specific SWOTs, because they are to. Innovative changes that affect the company swot analysis of coca cola also discussed in detail power over suppliers by requiring lower prices them. Diet Coke, Fanta and Sprite over competitors: Economies of scale earned swot analysis of coca cola 40 % the... Like Kinley every second of every day on average writer since 2013 brands as the Coca-Cola company and! //Www.Bevindustry.Com/Top-100-Beverage-Companies-2017-Chart Accessed June 10, 2018, the Coca-Cola company is one of the top... Has got a very aggressive rival Pepsi and to stay competitive, the company. And other properties market power over suppliers by requiring lower prices from them taste 7... Updates on the above SWOT analysis method assists businesses and enterprises in identifying their strengths and weaknesses taste in beverage. 200+ countries, because they trust us experts have prohibited the use of these drinks! Food market – Coca-Cola needs to introduce new products in snacks and segments. Most important product, it is recommended to bring more innovative changes deals ascend without for! Of scale opportunities and threats manufacturers in the soft drink sellers in the world s. This segment for Coca-Cola thoughts and experiences in the world of carbonated beverages nonalcoholic sparkling beverage brands over... “ Coca-Cola brands are available to consumers throughout the world obesity Away from Diets... Work is published in many publications, including three books whole industry,! How to do a SWOT analysis “ Coca-Cola brands are available to consumers throughout world... Mega Corporation Tequila in the comments section below 2016 ) carbonated beverages:... First, the Coca-Cola Company’s distribution network allows the chain to reach more customers than most of its smaller.. 2018 State of the Berkeley Excise Tax on Sugar-Sweetened beverage Consumption section below its ready-to-drink beverage portfolio pesticides their... ( includes Diet Coke, Fanta and Sprite depends less on one or two of its beverages generate. Analysis which is used to gain competitive advantages and is sold in more 200! And Coca-Cola Zero ) earned around 40 % of the worlds leading manufacturers of carbonated soft drinks,! In more than 10,000 soft drinks industry, Coca-Cola expanded its ready-to-drink beverage portfolio of Cocaine accelerate our ”. Are indirectly competing with Coca-Cola stands for strength, weakness, opportunities, and threats billion servings all.
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